What we set out to do

This project was created in a team of 4 - 3 marketing majors and myself the brand designer. Our Goal was to position our client as a premier destination for design enthusiasts and homeowners in the North Vancouver area by equipping our client with the necessary information and strategies to drive local engagement and build the brand.

Our Deliverables:

  • Market Research

  • Brand Identity

  • Physical & Digital Marketing Recommendations

The North Shore Design District logo blends natural and architectural elements to reflect the region’s unique identity. A flowing wave at the base symbolizes its connection to the ocean, transitioning into angular forms that represent modern homes and innovative design.

The vertical line anchors the composition, subtly forming the spine of a "D" to highlight creativity and thoughtful design. This harmony between nature and modernity showcases the district as a hub of inspiration between lush forests and oceanfront.